As Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with its area of specialization. PAY-PEXX has the brilliant Graphic Design team to create your brand identity.
Branding and visual identity are all around us. Look closely, and you’ll find them on websites, product packaging, and different types of advertising. Even personal items, like documents and business cards, bear some form of identity.
A brand might be described as a company’s personality. Just like the attraction people might feel towards another due to their personality, people also are drawn toward companies that communicate a set of designs they aspire to. So creating the right brand is important because this will have a huge impact on future sales of the company.
in this case, PAY-PEXX uses graphic design to communicate your ideas to other people. That first impression is very important as we all know. An investment in branding and graphic design will benefit you for a long time to come, long after you’ve forgotten the cost of that investment. A good graphic design will set you apart in your branding and encourage the decision makers to choose your company as their partner in projects.
For memorable branding, we recommend investing in catalog and brochure design. When buying any products, especially high value, one way to influence the customer’s purchasing decision is by designing a brochure or catalog. We, at PAY-PEXX, design the catalog or corporate brochure precisely. The information to be included and the information that is to be left out is planned. At PAY-PEXX, we ensure that the final brochure or catalog fulfills the needs of the clients and also supports their branding.
The first step in brand development is developing the brand’s personality. A brand’s personality consists of core messages such as; trust, value, integrity, heritage, and quality which will combine to form the brand’s personality making it distinct from its competitors. A brand’s personality can also be influenced by the products or brands within the company’s portfolio which will help target known customers with complimentary brand messages.
Our teams at PAY-PEXX move onto the research part of the project after setting the brand’s goals and personality. This research includes researching the customers and competitors to know where to position the brand in the market. To keep top communication simple not all the aspects of a brand’s personality can be given the same level of priority.
Although the logo is only one stage of the process it should not be underestimated. A logo might constitute the most memorable part of a brand in the final stages of developing the brand’s personality. The logo is the centerpiece of the branding process and so after completing the research our creative teams get to work on developing the logo design.
To ensure that the brand’s personality is being successfully communicated we carry out test applications of the brand on posters, adverts, vehicle livery, stationery, and digital ads. These tests are important because although we might be familiar with the brand’s design and personality it is the customer who is important and will be exposed to the brand for the first time.
The next stage is working through brand applications and creating suitable artwork for various media, print processes, and applications. This helps ensure that the message is effectively communicated no matter what medium is used.
A brand guideline document is created after researching, logo designing, clarifying the font to be used, the color palettes, and various artwork has been created and this has been effectively tested on the target audience. This blueprint helps the company in protecting its brand message from being diluted or being altered; this is called a creative slip. This document provided by PAY-PEXX is either complex or simple based on the communication channels the client uses and the external suppliers with the opportunity to replicate the brand.
